Postcards are one of the most versatile promotional materials in your marketing toolbox, providing a great deal of flexibility and some of the best ROIs of any direct mail campaign. Whether you use them as a part of an integrated direct mail campaign or as simple flyer handouts, well-designed postcard printing makes it easy to communicate your message clearly and effectively. This link onlinestatements.us
Unlike digital ads and email blasts, postcards deliver your message directly to the recipient’s mailbox without the barrier of an envelope. This gives you more real estate for design and copy to get your message across, but it also means that you must be more thoughtful about how your postcards are designed. Keep your message short and focused, and include a clear call to action that is easy to understand.
From Concept to Mailbox: How Postcard Printing and Mailing Services Drive Results
The size of your postcards is important as well. Smaller sizes, such as 4″ x 6″, are ideal for straightforward ads and announcements. Medium sizes, such as 6.25″ x 8″, give you more room for images and text but still qualify for low-cost EDDM(r) delivery. Larger sizes, such as 6.5″ x 9″, make a big impact and can stand out from the rest of your mail.
Choosing the right paper stock for your postcards is also essential. Heavy-duty paper stocks, such as 16-point gloss or 13-point recycled matte, are thick enough to withstand the normal wear and tear of mailing. For maximum durability, add a UV coating to your cards. This protects the ink and helps them stand out from the competition.
