As the platform continues to expand, brands are discovering a number of ways to leverage TikTok Ads to reach and engage users. With a limited number of whitelisted agencies and complex nuances, many marketers are finding it easier to work with a partner that can provide support throughout the process from planning through execution.

Start by creating an ad group to define audiences, campaign budgets and placements for your TikTok ads. Then choose an objective for your campaign. For example, if your goal is to drive app installs, select the App Installation objective and then enter your desired budget. If you’re looking to generate leads, select Lead Generation and then enter the required fields (for instance, your website URL and an action button like Learn More or Shop Now). You can also set a daily or lifetime budget, but it must be at least $50.

Tapping into Trends: Unveiling TikTok Ads

After selecting your goal, you’ll need to choose an audience type. The two options are Automatic, which allows TikTok to optimize your campaign for you, and Custom, which allows you to choose specific genders, ages, and interests to target.

TikTok ads can be displayed in a variety of ways, including in-feed video, in the For You feed, or as a Brand Takeover. In-feed videos are a great option for B2C brands that want to show off their products or services, and the in-feed format means that your ad can be easily consumed as the user watches TikTok content.

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